Building Book Kenya Safaris from the Ground Up with Brand Identity, Custom Website, and SEO That Ranks

## The Challenge Book Kenya Safaris had no website and no formal brand identity. They were operating entirely through word-of-mouth and social channels, which limited reach and made it difficult to establish credibility with international travellers researching safari options online. ## What We Did We started at the foundation: brand strategy, positioning, and visual identity. We designed a logo, defined the colour palette and typography, and created brand guidelines that would hold across every touchpoint — from the website to social media to printed materials. For the website, we built a custom WordPress site using Oxygen 6 and Advanced Custom Fields. This gives the team full control over content without touching code, while maintaining design consistency and site performance. Every page was structured for SEO from the start — proper heading hierarchy, optimized metadata, fast load times, and schema markup for tour packages. ## The Results The brand now has a cohesive, professional identity that builds trust on first impression. The website is already indexing and picking up organic traffic, giving Book Kenya Safaris a digital channel that works around the clock. What started as a blank slate is now a credible, search-visible presence in a competitive market.